LabelLift vs IT Music
IT Music offers white-label at ₹999/month — the cheapest in India. But LabelLift gives you Universal Music Group distribution, marketing tools, and a platform that's actually cheaper once you start making money.
The Universal Music Group Advantage
LabelLift partners with Universal Music Group via Virgin Music Group for distribution and Universal Music Group for publishing. Your artists' music is distributed through industry-leading infrastructure. IT Music has no disclosed distribution or publishing partnerships.
Feature-by-Feature Comparison
Pricing Comparison
LabelLift
- Basic: ₹2,000/mo — up to 50 releases/mo
- Mid: ₹5,000/mo — unlimited releases, priority support
- Pro: ₹10,000/mo — API access, multi-label, dedicated support
- Setup fee: ₹1,000 (one-time) · You keep 100% of revenue
IT Music
- All-in-one: ₹999/mo — everything included
- Revenue share: 85% to you (they keep 15%)
Why Labels Choose LabelLift
Universal Music Group distribution — your catalog travels through the world's largest music company. IT Music has no comparable partnership.
Marketing tools — pre-save campaigns, smart links, and campaign tracking built in.
Revenue split flexibility — fully configurable per artist. No fixed 15% platform cut.
Multi-label support — manage multiple labels under a single tenant account.
Actually cheaper at scale — at ₹20K/mo revenue, IT Music costs ₹3,999 (15% + ₹999) vs LabelLift at ₹2,000.
Where IT Music Has Strengths
Lowest price — ₹999/month is half of LabelLift's entry price.
CRBT / Caller Tunes — included, a valuable revenue stream in India.
YouTube suite — CMS management, OAC setup, and social fingerprinting included.
The Verdict
IT Music is fine for testing the waters at ₹999/month. But their 15% revenue share costs more than LabelLift's flat fee once you start making money — and you're still missing Universal Music Group distribution, marketing tools, and a platform built for scale. Start with the platform your future self will thank you for.